Creative direction is about imagining and bringing to life experiences that resonate with a brand’s target audience. From compelling photography and video campaigns, to sharp typography, to clear descriptive language, every element of a brand experience tells its story and offers an opportunity for connection. From inception through 2015, I led creative direction at ONA. I facilitated the creative direction for Korchmar’s brand refresh in 2017.
I enjoyed working with a talented team of filmmakers to create this film in celebration of Korchmar's centennial anniversary.
Working with a talented team of filmmakers, I provided creative direction for a series of videos that featured some of New York City’s most highly regarded photographers and creatives wearing ONA bags and accessories.