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Business Strategy

I have a decade of experience developing and executing business strategies that increase bottom lines. I enjoy and excel at developing clear vision statements, creating strategic plans, and implementing strategies that meet or exceed business goals.

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ONA: I launched ONA with limited capital and 100 bags that were shipped to customers from my dining room in Bowie, Maryland. With very lean operations and careful planning, ONA grew organically and became a seven-figure business by its third year.

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KORCHMAR: While I was hired by Korchmar to focus on branding and marketing for their centennial anniversary, we began our work together by evaluating the business overall. I worked with their team to conduct a SWOT analysis and to develop a strategic plan for their online business. Korchmar saw a nearly 700% increase in online sales in the months following their brand refresh, and they continue to experience double digit year-over-year growth.